The ongoing battle for supremacy in the high-definition DVD market is now being lead by Blu-ray discs thanks to the U.S. entertainment group Warner Brothers.
The New York Times Saturday said the TV and film company has backed the Sony Corp. DVDs rather than rival high-definition DVDs, marking a distinct advantage in the battle to replace standard DVDs.
Experts said that Friday's announcement from the top company in the $42 billion global home entertainment market may be a major blow to HD DVDs.
"This doesn't necessarily kill the HD DVD format, but it definitely deals it a severe blow," DisplaySearch analyst Paul Erickson said.
"When a consumer asks a store clerk which format to buy, that clerk is now going to have a hard time arguing for HD DVD.
"Entertainment groups have been attempting to choose a high-def DVD format to allow the industry to move forward in marketing and give consumers a single video format to chose from, the Times said.
Copyright 2008 by United Press International
by : Entertainment News EditorDate : Sat, 05 Jan 2008 18:33:53 GMT
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